What Google Search Console Does for Your Doula Website

Running a doula website means keeping up with a lot—like making sure people can actually find you online. That’s where Google Search Console comes in. Think of it as your website’s coach, showing you what’s working, what’s not, and how to make improvements. Best of all? It’s free and surprisingly easy to use, even if you’re not super tech-savvy.

Here’s how Google Search Console can help you connect with more clients and grow your doula business.

Keeps an Eye on How Search Engines See Your Website

Google Search Console shows you how Google interacts with your website. It highlights what pages are ranking well, which ones need attention, and whether Google is even crawling your site properly.

Why This Matters:

If Google can’t find or understand your website, potential clients won’t either. Search Console gives you the insights you need to fix any roadblocks and ensure your site is fully visible in search results.

Quick Win:

Check the "Coverage" tab to see if any pages have errors. Fixing these can make it easier for clients to find your website.

Shows You Which Keywords Are Driving Traffic

Ever wonder what phrases people are typing into Google to find your site? Search Console tells you exactly that. It shows the keywords your site is ranking for, how often people click through, and where you can improve.

Why This Matters:

Knowing what keywords are already working helps you double down on them. It also reveals opportunities to create content that aligns with what clients are searching for, like “doula services near me” or “postpartum care tips.”

Quick Win:

Use the "Performance" tab to see which keywords have the most clicks. Update your website content to focus on those terms, boosting your chances of ranking higher.

Alerts You to Critical Errors

Nothing is worse than realizing your website isn’t working properly—except realizing it too late. Google Search Console keeps you in the loop by flagging issues like slow-loading pages, mobile usability problems, or broken links.

Why This Matters:

A smooth website experience is crucial for both visitors and search engines. Fixing these errors not only improves your SEO but also makes your site more user-friendly for potential clients.

Quick Win:

Look at the "Enhancements" tab for usability issues. If your site isn’t mobile-friendly, make adjustments so it looks great on phones and tablets.

Tracks Your Backlink Profile

Backlinks (links to your site from other websites) are like votes of confidence for your business. Google Search Console shows you where those links are coming from, helping you identify opportunities to build even more.

Why This Matters:

A strong backlink profile can boost your site’s authority, making it more likely to rank higher in search results.

Quick Win:

Check the "Links" tab to see which websites are linking to you. Reach out to partners or collaborators in the birthwork space to build more links.

Helps You Improve Local SEO

If most of your clients are local, you need to be visible in local search results. Google Search Console helps you understand how well your site is performing in your specific area.

Why This Matters:

Optimizing for local search ensures potential clients in your community can find you easily, whether they’re searching for “doula near me” or “birth support in [Your City].”

Quick Win:

Add location-specific keywords to your site and track their performance in the "Performance" tab.

Take Control of Your Website’s Performance

Google Search Console isn’t just another SEO tool—it’s your inside scoop on how potential clients are finding (or not finding) your website. When you know what’s working and where you need to improve, you can make smart, strategic updates that bring in more inquiries and help you show up where it matters most.

If you’re ready to use data to your advantage and make sure your website is doing its job, log into Google Search Console today and start exploring your insights. Need a hand figuring out what to focus on? Book a Free SEO Strategy Session and let’s make sure your website is working as hard as you do.

Google Search Console is your website’s backstage pass to better rankings, smoother performance, and more client inquiries.