Quick SEO Essentials for Doula Websites Each Week

Let’s face it—life as a doula is already full, and squeezing in SEO might feel impossible some weeks. But the truth is, you don’t need hours or a marketing degree to keep your website optimized. With just a few small, intentional steps each week, you can build a stronger online presence and connect with more of the clients who need you.

Here are five quick SEO essentials to focus on each week, broken down into simple, manageable tasks.

1. Review Your Keywords

Keywords are like breadcrumbs leading clients to your website. Spend a few minutes each week reviewing and refining them to make sure they align with what your ideal clients are searching for.

Quick Task:

• Use Google Search Console or a keyword tool like Ubersuggest to check which keywords are driving traffic.

• Identify one or two keywords to focus on and incorporate them naturally into your website copy or blog posts.

2. Update or Refresh Content

Search engines love fresh content, and so do your visitors. Keeping your site updated signals to Google that your site is active and relevant.

Quick Task:

• Pick one page or blog post and update it with new information, improved formatting, or more engaging visuals.

• Add internal links to connect readers to other helpful pages on your site, like your services or contact page.

3. Check for Errors and Broken Links

Nothing disrupts a visitor’s experience (or your SEO) like running into a “Page Not Found” error. A weekly check ensures your site stays functional and frustration-free.

Quick Task:

• Use a tool like Screaming Frog or Google Search Console to scan for broken links or errors.

• Fix any broken links by updating the URL or setting up a 301 redirect to a relevant page.

4. Optimize Your Google Business Profile

Your Google Business Profile is essential for local SEO. It helps potential clients in your area find and trust your services.

Quick Task:

• Log in to your profile and make sure your business hours, contact information, and location are up to date.

• Respond to any new client reviews to show you’re engaged and active.

5. Analyze Your Website Performance

Spend a few minutes reviewing your site’s performance to see what’s working and what could improve.

Quick Task:

• Check Google Analytics for metrics like page views, bounce rates, and traffic sources.

• Note which pages are performing well and brainstorm ways to replicate that success across other pages.

Keep It Simple and Consistent

These quick tasks don’t require hours of effort or a complete website overhaul—they’re about steady, manageable improvements that add up over time. The key is consistency. By carving out 15–30 minutes a week, you’ll keep your website optimized and ready to attract the clients who need you most.

Ready to Streamline Your SEO?

If you’re ready to simplify your SEO strategy and focus on the essentials, start with a Free SEO Audit. It’s the perfect way to identify your website’s strengths and get actionable insights to build on them.

Claim your Free SEO Audit today and start building an SEO routine that works for you—no stress, just steady growth.

With just a little attention each week, your doula website can grow into a reliable, client-attracting powerhouse. What’s one SEO task you’ll commit to this week? Let me know—I’d love to hear how you’re making progress!

SEO isn’t an all-or-nothing game. Even small tweaks can make your website stronger, more visible, and easier to find.