How to Adjust SEO as Your Birthwork Business Expands

When you first started your birthwork business, SEO might have been the least glamorous task on your to-do list. But as your business grows, your SEO strategy needs to grow with it. If you’re expanding your services, reaching new locations, or trying to attract a broader audience, adjusting your SEO is the key to keeping your website relevant and visible.

Here’s how you can align your SEO strategy with your expanding birthwork business so it continues to bring in clients who need your expertise.

Reevaluate Your Keywords to Match Your Growing Services

As your offerings evolve—maybe you’re adding postpartum counseling or expanding into childbirth education—your keywords need a refresh to reflect what clients are now searching for.

Steps to Update Your Keywords:

• Research New Keywords: Use tools like Google Keyword Planner or Ubersuggest to find terms related to your expanded services, like "prenatal yoga for moms in [Your City]" or "twin postpartum support."

• Target Long-Tail Keywords: These specific phrases, such as "how to recover emotionally after a C-section," help you connect with clients who know exactly what they’re looking for.

• Refresh Your Existing Content: Update older pages with these new keywords to make sure they’re aligned with your expanded services.

Why It Matters: Updating keywords ensures you’re attracting the right clients who are searching for the specific services you now offer.

Expand Your Local SEO for Broader Coverage

As you branch out into new cities or regions, updating your local SEO ensures clients in those areas can find you.

How to Strengthen Local SEO:

• Create Location-Specific Pages: Build a dedicated page for each new city or area you serve, with relevant keywords and tailored content for those communities.

• Update Your Google Business Profile: Add all new service areas to your profile so you show up in local searches.

• Encourage Reviews: Ask clients in your new locations to leave reviews, building trust and boosting your credibility.

Why It Matters: Local SEO ensures you’re visible to clients in every community you serve, no matter how far your reach expands.

Create Content That Speaks to Your Expanding Audience

With growth comes a more diverse client base. Your content strategy should reflect their varied needs, offering targeted resources and insights.

Ideas for Engaging Content:

• Blog posts tailored to client needs, like "How to Prepare for a Hospital Birth After a Birth Center Plan."

• Downloadable resources, such as "Postpartum Care Essentials for New Moms."

• FAQ pages that address specific services, helping clients find answers quickly.

Why It Matters: Creating relevant, high-value content builds trust and positions you as a go-to resource, no matter where your clients are on their journey.

Build Authority with Off-Page SEO

Authority matters—especially when you’re growing. Off-Page SEO involves activities like building backlinks, guest blogging, and engaging on social media to show search engines (and clients) that you’re credible and trustworthy.

How to Boost Off-Page SEO:

• Guest Blogging: Write for birth or parenting sites to gain backlinks and introduce your expertise to a wider audience.

• Collaborate with Influencers: Partner with thought leaders in birthwork or family wellness to gain exposure.

• Encourage Positive Reviews: The more third-party sites vouch for you, the stronger your authority.

Why It Matters: Off-Page SEO amplifies your online reputation, making it easier for search engines to recommend your website to potential clients.

Monitor Your SEO Performance and Adapt

SEO isn’t a one-time task. Regular monitoring helps you see what’s working and what needs a tweak.

Tools to Use:

• Google Analytics: Track which pages are driving traffic and where visitors drop off.

• Google Search Console: Keep tabs on keyword rankings and fix site issues.

• Local Listings: Check for consistent information across directories to maintain visibility.

Why It Matters: Staying on top of performance ensures your strategy evolves alongside your business, keeping your site relevant and competitive.

Ready to Make SEO Work for Your Expanding Business?

A growing birthwork business deserves an SEO strategy that grows with it. If you’re ready to see exactly how your website is performing and where it can improve, a Free SEO Audit is your next step.

SEO isn’t just a strategy—it’s your online foundation for growth. Let’s make sure it’s solid, scalable, and ready to support your success.