How to Get More Inquiries From Your Doula Website
TL;DR:
If people are visiting your site but not filling out your inquiry form, the problem probably isn’t your design — it’s that they’re unsure what to do next. This post covers:
Why one “Contact” link isn’t enough
What to say near your form to ease hesitation
How to make it easier (and safer) for someone to reach out
Founding member enrollment opens May 20th → doulawebsiteclub.com/join
You have a website.
You’ve shared it with friends. You’ve added it to your Instagram bio.
And if you check your stats, you might even see that people are visiting.
But still... silence.
No one’s submitting your inquiry form.
No one’s booking a free consult.
You’re left wondering:
Do they just not like me?
Did I say something wrong?
Let me stop you right there.
This isn’t about your skills. Or your value. Or how “professional” your site looks.
It’s likely that your website simply isn’t guiding people toward what to do next.
Not because you failed. But because no one ever taught you how.
Let’s fix that.
Here are 3 small changes you can make to help your site convert more visitors into real inquiries — without being pushy, salesy, or weird about it.
1. Make your inquiry form easy — and obvious — to find.
Here’s a quiet truth:
Most doulas put one “Contact” link in the menu and call it good.
But if someone is ready to reach out and they can’t find the next step quickly? They won’t dig. They’ll leave.
This doesn’t mean shouting “BOOK ME” across your homepage.
It means adding soft, clear calls to action in multiple places, so someone always has a door to walk through when they’re ready.
Try this:
A “Let’s Talk” or “Start Here” button near the top of your homepage
A short CTA at the bottom of every service page
A prompt at the end of your About page
A clear link at the end of your FAQ
Your inquiry form in the top menu — with friendly, action-oriented language (not just “Contact”)
And if you’re using a form?
Keep it short. No essays. No overwhelm.
Just a few simple questions to open the conversation.
People want to say yes. Make it easy.
2. Tell them what happens after they click “Submit.”
Here’s what people are quietly wondering when they look at your form:
What exactly am I signing up for?
Will I get a reply? A consult link? A sales pitch?
Am I committing to something right now?
If your site doesn’t answer these questions, someone might hover over the form… and then back away.
Reassure them.
Let them know what comes next.
Try this language near your form or button:
“Once you submit the form, I’ll email you within 1–2 business days with a link to book a free consult.”
“This doesn’t lock you in. It’s just a low-pressure way to connect and see if we’re the right fit.”
“There’s no obligation to book. Just a warm, supportive conversation.”
Giving people this kind of clarity makes your site feel like a real person — not a question mark.
3. Add reassurance near the form — not just testimonials on another page.
Even if someone loves your vibe, they’re still asking:
Can I trust you?
Will you understand me?
Will this be awkward?
They need to feel safe.
And they need that right at the moment they’re deciding whether to reach out.
Here’s what helps:
A short quote from a past client:
“I was nervous to reach out, but as soon as we spoke I felt completely at ease.”
A simple line like:
“Most people tell me they were nervous to fill out this form. That’s totally normal. I’ll meet you with warmth, clarity, and zero pressure.”
A link to your FAQ or blog for those who want to explore quietly before taking action
This isn’t about overselling.
It’s about creating an environment where trust can land.
You don’t need a redesign.
You just need your site to guide people.
No funnel. No tricks. No “conversion psychology.”
Just clarity, safety, and structure that supports action.
That’s exactly what we work on inside Doula Website Club.
We help you:
Add calls to action in all the right places
Simplify your inquiry process
Use soft, aligned language that gently moves someone from “I’m curious” to “I’m ready to connect”
So your site stops sitting there looking nice… and starts bringing in people who are already halfway to yes.
Founding member enrollment opens May 20th → doulawebsiteclub.com/join
