Doula Website Essentials Expecting Moms Want to See
Let’s be real—expecting moms have a million tabs open (both literally and figuratively). When they land on your doula website, you’ve got a few precious seconds to make an impression before they decide whether to stick around or move on. So, what exactly are they looking for?
The short answer: clarity, connection, and confidence. Your website isn’t just a place to show off your services—it’s your first handshake with a potential client. Here’s how to make sure your site speaks directly to what they need.
1. A Clear and Warm Introduction
Before anything else, expecting moms want to know: “Am I in the right place?” Your homepage should instantly reassure visitors that they’ve found someone who understands their needs and has the expertise to help.
Essentials for a Welcoming Homepage:
A Friendly Headline: Something like, “Compassionate Doula Support for Your Journey to Parenthood in [Your City].”
A Personal Touch: Include a warm photo of yourself or your team, plus a short blurb about your approach to birthwork.
Easy Navigation: Clear menu options like “About Me,” “Services,” and “Contact” make it simple for visitors to explore your site.
2. Clear Details About Your Services
Let’s cut to the chase—expecting moms want to know exactly what you offer and how it can help them. Your services page should be easy to understand, visually appealing, and free of overwhelming jargon.
How to Make Your Services Shine:
Break It Down: List each service (e.g., birth doula, postpartum support) with a brief description of what’s included.
Highlight the Benefits: Instead of just listing tasks, focus on how your services improve the client’s experience (e.g., “Feel confident and supported throughout your labor journey.”).
Pricing Transparency: Include clear pricing or at least a starting rate, so visitors know what to expect.
3. Testimonials and Success Stories
Expecting moms are looking for reassurance, and nothing builds trust like hearing from other moms who’ve worked with you. Testimonials and success stories provide that extra nudge to turn a visitor into a client.
Ways to Use Testimonials Effectively:
Feature a Few on Your Homepage: A glowing review front and center can hook visitors right away.
Create a Dedicated Page: Include detailed client stories that highlight the challenges they faced and how you helped.
Add a Personal Touch: Include photos (with permission) or even video testimonials to make them more relatable.
4. A Resource Hub for Parents
Providing helpful resources shows potential clients that you’re not just here to sell your services—you genuinely care about their journey. A blog, checklist, or FAQ page can establish you as a trusted expert and keep visitors engaged.
Ideas for Engaging Content:
Blog posts like “What to Pack for a Birth Center Delivery” or “The Benefits of a Doula for Postpartum Recovery.”
Free downloads like a “Birth Preferences Checklist” or “Newborn Sleep Tips.”
FAQs addressing common concerns, such as “How does a doula support my partner during labor?”
5. Easy-to-Find Contact Information
When an expecting mom decides she wants to connect, don’t make her hunt for your contact details. Your site should make it as easy as possible to get in touch or schedule a consultation.
Contact Page Must-Haves:
A simple contact form with fields for name, email, and a short message.
Your phone number and email address for those who prefer direct communication.
A scheduling link for consultations—tools like Calendly make this seamless.
Ready to Attract More Clients? Start with a Free SEO Audit
Your website has the power to connect you with expecting moms who are actively searching for the support you offer. If you’re ready to see how well your site is performing and get actionable insights to improve its visibility, a Free SEO Audit is the perfect next step.
This no-cost audit provides:
A detailed look at your website’s strengths and areas for improvement.
A personalized plan to help more expecting moms find your site.
Simple, actionable steps to build a site that works harder for you.
Claim your Free SEO Audit today and start building a website that turns visitors into clients—because your business deserves to grow with ease and intention.
Your clients deserve a website that makes them feel seen, supported, and excited to connect with you.
