Does Your Doula Website Need an SEO Overhaul?

If you’ve ever wondered if your website is pulling its weight in bringing in clients, you’re not alone. You’ve heard about SEO, you know it’s important, but maybe it feels like another overwhelming task in an already jam-packed schedule. So let me ask: Does your doula website need a total SEO overhaul, or are you just a few tweaks away from letting it shine?

Here’s how to tell. These signs will show whether your website needs a little sprucing up or a complete makeover. Plus, I’ll share some steps to help your site actually start working for you—because you’ve got enough on your plate already.

1. Potential Clients Can’t Find You in Local Searches

If families in your area are searching for doulas and your website isn’t showing up, your local SEO needs some TLC. Local SEO is non-negotiable for birthworkers because most clients want support close to home.

First Steps:

• Claim and optimize your Google Business Profile for local visibility.

• Sprinkle location-based keywords throughout your website.

• Ask happy clients for Google reviews to build trust with search engines and future clients.

2. Your Website Traffic Is Low—Or It’s Coming From the Wrong Crowd

If your site isn’t seeing much action, or most of your visitors aren’t your target audience, your SEO strategy is probably off-track. An SEO overhaul can help attract the right people and turn curious clicks into booked clients.

First Steps:

• Check your keywords to make sure they align with what your ideal clients are searching for.

• Update your content with topics your audience cares about, like “What to Expect from a Postpartum Doula.”

• Use Google Analytics to see who’s visiting your site and adjust your strategy to reel in the right people.

3. Your Content Feels Like It’s Stuck in 2015

Outdated or unfocused content doesn’t just turn visitors away—it can hurt your SEO, too. Search engines prioritize fresh, relevant, and engaging content.

First Steps:

• Regularly update your blog with topics your clients are Googling (think: “How to Prepare for a Home Birth”).

• Optimize every page with keywords that feel natural and client-focused.

• Retire outdated content or refresh it to better serve your audience.

4. Your Site Loads Slowly or Isn’t Mobile-Friendly

Slow loading times and clunky mobile experiences are instant turn-offs for visitors—and for Google.

First Steps:

• Use Google PageSpeed Insights to test your site’s speed and follow their tips to fix it.

• Make sure your website is mobile-friendly (most people search on their phones!).

• Compress large images and files to keep load times snappy.

5. You’re Missing Clear Calls to Action

If people are visiting your site but not reaching out, your CTAs might be to blame. A solid call to action should guide visitors toward contacting you, booking a consultation, or signing up for your services.

First Steps:

• Add clear, engaging CTAs like “Schedule Your Consultation” or “Learn More About My Doula Services” to every page.

• Keep your CTAs visible and action-focused to make it easy for clients to take the next step.

6. You’re Stuck in “Word of Mouth” Mode

Referrals are great, but relying on them alone can limit your growth. A solid SEO strategy ensures your website is working behind the scenes to attract new clients consistently.

First Steps:

• Build up your local SEO to make it easier for people outside your inner circle to find you.

• Dive into Off-Page SEO by guest blogging or partnering with other birth-focused businesses.

• Get listed in local directories and use your Google Business Profile to expand your reach.

Ready to Find Out Where You Stand?

If these signs hit a little too close to home, it might be time for an SEO refresh. The best part? It doesn’t have to be complicated. Start with a Free SEO Audit to see exactly where your site stands and what steps will help you level up.

Here’s what you’ll get:

• A clear picture of how your website is performing.

• Personalized insights to fix what’s not working.

• A roadmap to attract more clients with less hustle.

Your website should work as hard as you do—showing up in local searches, building trust, and turning visits into bookings.