Attract Clients with Simple Content Tweaks on Your Doula Website
Running a doula website doesn’t mean you need to spend hours writing blogs or mastering every tech trend out there. (Honestly, who has the time?) Sometimes, the secret to attracting more clients lies in a few smart tweaks to the content you already have.
Let’s break it down: these aren’t major overhauls. They’re practical, simple updates that can make a real difference in how potential clients find you, connect with you, and trust that you’re the right person to guide them through one of the most transformative moments of their lives.
Use Keywords Your Clients Are Searching For
If your website doesn’t speak your clients’ language, it’s like whispering in a crowded room and expecting someone to hear you. Keywords bridge the gap between what clients type into Google and the services you offer.
Simple Tweaks to Try:
Add phrases like “doula in [your city],” “postpartum doula support,” or “birth plan preparation” naturally into your website text.
Sprinkle these keywords into your homepage, service pages, and even image descriptions.
Why It Matters:
Keywords help search engines match your website to potential clients’ searches. When done right, this small tweak can help your site appear in more local searches.
Write Like You’re Talking to a Friend
If your website sounds like it was written by a robot or a corporate handbook, it’s time to rewrite. Your ideal client wants to feel like they’re connecting with a real person—someone warm, approachable, and on their side.
Simple Tweaks to Try:
Swap formal language for conversational phrases. For example, instead of “Our postpartum services offer emotional support,” try, “I’m here to help you feel supported during those first wild weeks at home.”
Use “you” and “your” to make your content feel personal.
Why It Matters:
A conversational tone makes your audience feel like they’re having a chat with someone who gets it—not a faceless business. Connection builds trust, and trust leads to bookings.
Highlight the Benefits, Not Just the Features
Your clients don’t just want to know what you do—they want to know why it matters to them. Listing features like “prenatal consultations” or “labor support” is great, but explaining how these services will make their lives easier is even better.
Simple Tweaks to Try:
Instead of “Includes 24/7 text support,” write “Have peace of mind knowing I’m just a text away, no matter the time.”
Frame each service around the results clients can expect, like “Feel confident and prepared as you approach your due date.”
Why It Matters:
When you focus on benefits, you’re showing potential clients how their lives will improve with your help—not just listing what you offer.
Add Client Testimonials
There’s nothing quite like hearing from someone who’s already been in their shoes. Testimonials let your happy clients do the talking for you, showing potential clients exactly why they should choose you.
Simple Tweaks to Try:
Add a few client quotes to your homepage or service pages.
Include specifics like what challenges you helped them overcome or how they felt after working with you.
Why It Matters:
Social proof is powerful. Testimonials create trust and validate your expertise without you having to say a word.
Make Your Call to Action Clear and Inviting
Your website should guide visitors toward their next step, whether it’s booking a consultation, signing up for a class, or reaching out to learn more. A weak or unclear call to action (CTA) can leave potential clients unsure of what to do next.
Simple Tweaks to Try:
Use action-oriented language like “Schedule Your Free Consultation” or “Let’s Chat About How I Can Help.”
Place CTAs where they’re easy to see—at the top of your homepage, at the end of service pages, and even in blog posts.
Why It Matters:
A strong CTA removes the guesswork for your clients, making it simple and inviting to take the next step with you.
Ready to Attract More Clients?
Your doula website doesn’t need a massive overhaul to start working harder for you. These simple content tweaks can help you connect with the right clients, show them why you’re the perfect fit, and make it easier for them to say “yes.”
Not sure where to start? A Free SEO Audit is the perfect way to see how your website is performing and what small changes can make the biggest impact.
Claim your Free SEO Audit today and start transforming your website into a client-attracting powerhouse—one simple tweak at a time.
Your words matter. Make sure your website speaks the language your clients are already searching for.
